Due to various wine brands opening up, it is becoming increasingly difficult for winemakers to stand out. When it comes to wine, customers choose their preferred bottle depending on different criteria ranging from bottle labels to price range. Here is why good wine label matters.
The Influence Of The Label
The label of the wine usually influences a great deal on the people that buy it. People that do not know much about wines and have a hard time choosing often go for the label they deem might taste nice. The name of a wine bottle is said to release emotions in people and often ties people to choose the label that is designed attractively.
Importance Of a Wine Label
Unlike other labels, sometimes types of wine come in different labels, for example, pinot or merlot. Choosing the right bottle for the occasion usually depends on the label and how the customer perceives it.
Elements of A Good Wine label
Below are the aspects of wine bottle labels that attract customers;
- Color – the color of a label defines the emotion it conveys. Millennials are attracted to brightly colored labels while sometimes someone may be going for something less bright and duller. Yellow evokes optimism while purple evokes royalty, it is vital to research how different colors make people feel.
- Graphics – it is essential to use precise, bold shapes so your label can be noticeable from afar, this arouses interest. It is vital to know which graphics to use to attract the desired audience.
- Text and background – choosing the right font, writing and background can add the final touch to your label and help your brand gain recognition. It is essential to do proper research and choose the right texts and backgrounds to help your label stand out.
The label is the most crucial component of a wine bottle, and it is imperative to make sure you put in the right amount of research and effort into choosing a label that is aesthetically pleasing and attracts customers, helping your brand stand out. With an increasing variety of wine brands, competition is becoming steeper, and it is crucial to make yours recognizable.